
Phone Subscription Myths: What People Get Wrong About Renting a Phone
Think phone subscriptions are expensive, restrictive, or complicated? We break down the most common myths about renting a phone and explain what’s actually true, so you can make a smarter choice before subscribing.
Phone Subscription Myths: What’s Really True?
Singapore used to be simple when deciding which patch to take regarding phone upgrades. You would save up S$1,800 for a flagship device and spend the sum straight away or remain stuck in a two-year contract coupled with a substantial monthly fee. Recently, a third alternative for gaining access to phones, device subscriptions, has rapidly proliferated.
However, subscribing is always going to arouse certain doubts. Consumers are concerned whether there are hidden charges behind monthly payments, whether there will be high penalties once damage is sustained to the phone, or simply if they’re “throwing” their money away.
You Don’t Own Anything, so it’s a Waste Of Money
Many consider buying something they will ultimately not possess a waste of money based on the standard asset mindset. Buying a house or land is considered profitable by asset logic because it generally increases value over time. Electronics do precisely the opposite. A smartphone is highly depreciating as it loses well more than half the price by the end of the first year.
Buying a high-end phone for S$1,800 would mean that 100% of the depreciation value is borne by the consumer. After 18 months, that particular phone will likely be worth under half the original price on the secondhand market.
Subscribing to a phone changes the perspective of the product from an asset that must be owned to a service the consumer is using. You pay for the best stage of operation of that particular device when the battery still holds high integrity and there’s guarantee of support and excellent software performance. Hence, you keep your money for investments or other funds.
Subscriptions are More Expensive Long-Term
Initially, adding up monthly subscription payments can look par or higher than the initial price of a new phone. However, many of the lifelong investment factors of paying full retail value for technology equipment are omitted in the calculation.
To effectively calculate out your real cost of investing a new technology:
Capital Investment Cost. If purchasing for full price, consider the opportunity cost involved.
Wear and Battery. Lithium-ion battery performance declines; 500-800 charge cycles. Repair costs of worn out or damaged batteries and screens out of original manufacture coverage also add to the overall price.
Resale Value and Dynamics. A new mobile phone announcement will always reduce resale and trade-in value immediately upon its market release.
When viewing “true cost of ownership”, smart structured devices bundled with their respective use, hardware maintenance and protection, and the assurance of automatic upgrades through their contracts makes an easier-compare model.
You’re Stuck with a Bad Device if it Breaks
One of the big concerns with potential subscribers is getting into a subscription plan, cracking the phone that’s included, and then having to spend thousands of dollars to get it fixed.
Typical telco plans offer little to no help when a phone actually breaks. You’re still under contract, obligated to keep paying full for that phone, and also obligated to pay in full for a new smartphone or repairs at full price.
Device subscriptions are built and planned with a full lifetime support cycle centered on protection as they’re meant to endure wear and tear. Instead of waiting until an issue is found, the platform’s protection is incorporated directly into your monthly plan, making it more efficient to receive a repair.

Subscriptions are just BNPL with a Different Name
There are currently and has become widespread throughout all Singapore’s retail services and stores regarding devices, but even more, both buying services over time such as BNPL and phone installment plans. Because both plans include a monthly payment plan and upfront monthly payment, consumers have incorrectly took phone subscriptions as BNPL.
Buy Now, Pay Later is essentially a debt incurred specifically for purchasing a good. A BNPL payment works as followed:
You take out an obligation for the full payment of the entire hardware of the phone.
You’re fully obligated to pay in full regardless of the state of the hardware.
You’re responsible to take care of what you do to the phone at the end of your term.
You’ll acquire late fees and damage to your credit record with any missed monthly payments.
Device subscription is a service agreement focused on giving the customer usage rights of a phone during a specific term and when the term expires, the phone is given back or you can upgrade it. So you have no obligation beyond what month of your term you decided you’ll stay in.
How Cinch’s Model Addresses Each Myth
At Cinch, our device subscription was designed to eliminate pain points of traditional tech ownership and telco contracts by prioritizing flexibility and complete transparency for users-making the way you own tech differently. With Cinch, you can enjoy flagship devices by paying only for the value you use.
We’ve factored in depreciation and end-of-life recycling to simplify technology ownership.
No hidden costs, only predictable monthly payments. Transparency is at the core of our plans, meaning what you see is what you pay.
Built-in protection against accidents. With Cinch plans to safeguard against accidental damage or hardware failures so you’re not stuck with a costly repair bill.
Full circular flexibility. Unlike BNPL plans, your subscriptions provide truly flexible options for your tech needs.
Once you reach the end of your term, you can easily swap your device out for the latest model, ensuring you’re always ahead of the technology curve without piles of old gadgets lying around.
Phone Subscription Myths FAQs
What happens if I want to keep the phone at the end of my subscription? Most subscription plans offer flexible options when your term concludes. Depending on your preference, you can choose to extend your monthly subscription at a reduced rate, upgrade to the newest available model by returning your current unit, or purchase the device outright at a fair market value determined at the end of the term.
Can I use my existing SIM card and mobile plan with a subscribed phone? Yes. In Cinch, you can insert any local or international nano-SIM or activate an eSIM from your preferred network provider in Singapore or Malaysia without restriction.
What condition does the phone need to be in when I return it? Normal wear and tear—such as minor cosmetic hairline scratches on the casing from standard daily use—is fully expected and acceptable upon return.
Is subscribing to a phone better for the environment than buying new? Yes. Device subscriptions contribute directly to a circular tech economy. Rather than letting old smartphones sit unused in drawers or end up in landfills as e-waste, subscription models ensure devices are professionally refurbished, redeployed, or responsibly recycled at the end of their lifecycle.
Is renting a phone through a subscription service bad for my credit score? No. Subscribing to a device through a dedicated platform like Cinch is a service contract rather than a loan or credit line. Unlike applying for credit cards or traditional bank financing, starting a subscription does not trigger hard credit inquiries or create long-term debt liabilities on your financial record.



